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Functional beverage consumers more worried about health since COVID
New consumer research released by Kerry, the world’s leading taste and nutrition company, reveals that 65% of functional beverage consumers are more worried about their health since the start of the COVID-19 pandemic.
The whitepaper, Understanding Consumer Drivers in Beverages, examines the key health priorities that will drive the functional beverage market with 2,662 beverage consumers across the UK, Germany, Poland and Spain surveyed as part of the research. When asked about the health concerns that have become more important since the emergence of COVID-19, 59% of respondents cited immunity while 50% said mental health is now a priority. The research has also indicated that consumers prefer beverages with natural ingredients however, there is a high level of acceptance for fortification with 39% Europeans now placing more importance on fortification when it comes to their health.