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IAB HK Spring Dinner & Digital Awards Gala 2023: Celebrate digital brilliance with 350 marketers

IAB HK Spring Dinner & Digital Awards Gala 2023: Celebrate digital brilliance with 350 marketers
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TamJai Yunnan Mixian brings down-to-earth humour to HKers with new campaign

TamJai Yunnan Mixian (TamJai) has joined forces with local creative agency The Bread Digital to bring down-to-earth local humour to HongKongers in its latest brand campaign, upon the launch of its latest product “Grilled Fish Fillet & Fish Maw Mixian in Yellow Lantern Chili & Fish Soup”

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The Moutai frenzy: Is co-branding a gimmick or strategy for brands to reach new audiences?

Building on the Moutai X Luckin frenzy, Kweichou Moutai has announced a surprise partnership with Dove, a brand of Mars, to release a new set of alcoholic-infused chocolates as part of its efforts to rejuvenate the brand and tap into a younger audience.

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Ocean Park takes HKers to infinite loop of horror with immersive Halloween campaign

Welcoming back its annual Halloween Fest, Ocean Park has partnered with advertising agency The Bread Digital to unveil an immersive communication campaign brimming with paranormal activity, aiming to transport visitors to experience the spine-tingling realm of school of unending horror.

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Emperor Watch & Jewellery inspires HK folks to stay honest with new campaign

Emperor Watch & Jewellery (EJ) has partnered with advertising agency The Bread Digital to unveil a cinematic marketing campaign for its latest "CORE & ENCORE'' jewelry collection featuring local singer Hins Cheung.

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