Building on the Moutai X Luckin frenzy, Kweichou Moutai has announced a surprise partnership with Dove, a brand of Mars, to release a new set of alcoholic-infused chocolates as part of its efforts to rejuvenate the brand and tap into a younger audience.
Swiss luxury watchmaker Rolex has acquired watch retailer Bucherer to preserve the long-standing partnership between the two companies. This trade will be effective after the competition authorities have approved the transaction. Meanwhile, Rolex didn't disclose the cost of acquisition.
The Nike x Tiffany Air Force 1 1837 pays homage to Tiffany's "humble" beginnings as a "luxury goods shop," where silver was king. But it's also a showcase for its characteristic blue, which was chosen by the company's founder, Charles Lewis Tiffany, in 1845 for its annual Blue Book, a catalogue from which rich customers could place orders and sample upcoming items.