context for something, they ll be happy to talk to you because you re making your job easier. if you re calling them to promote yourself, it s somewhat offputting. we now have the top two tips you need to know to help your business grow. let s introduce our panel and get their advice. serial entrepreneur larry bratton is the founder and ceo of bratton hotels and author of victory, seven revolutionary strategies for entrepreneurs to launch your business, elevate your impact, and transform your life. and gene marks is founder of a company that sells software and is a columnist for the washington post. thanks for joining us, everyone. see you later. too accomplished. good to see you both. gene, let s start with you. we talk about our top tip. so we have a lot of clients in my business and i go out and visit a lot of them, small, medium-size companies and i ve noticed over the past year or so
child. harry smith, nbc news, parkland, florida. time to answer some of your business questions. larry bratton is a cereal entrepreneur who is best known as the founder of bratton hotels in california and chicago. he s also author of the book flashpoints for achievers inspiring messages that bring significant results. and the founder and ceo of grow biz media, that helps national marketers reach small business owners and helps entrepreneurs start and grow their companies. great to see both of you guys. let s dive right in. the first question is about ways to expand your marketing. we ve never done any online advertising. it s all been word of mouth. we ve been successful at it, but we want to take our business to the next level. so what would you recommend when we re just starting out doing yob line advertising? you do a ton of online