child. harry smith, nbc news, parkland, florida. time to answer some of your business questions. larry bratton is a cereal entrepreneur who is best known as the founder of bratton hotels in california and chicago. he's also author of the book "flashpoints for achievers" inspiring messages that bring significant results. and the founder and ceo of grow biz media, that helps national marketers reach small business owners and helps entrepreneurs start and grow their companies. great to see both of you guys. let's dive right in. the first question is about ways to expand your marketing. >> we've never done any online advertising. it's all been word of mouth. we've been successful at it, but we want to take our business to the next level. so what would you recommend when we're just starting out doing yob line advertising? >> you do a ton of online