the jobs? >> across all things. if you're going to be concise and direct about what your company is doing, you want to use hash tags number one and reference back to something. you never know -- for a lot of people are afraid of twitter because it is still new. there's a lot of people i talk to at all levels of the spectrum who don't understand, okay, if i put a hash tag in, what does that mean? how does that trace back to me? >> what kind hash tag. say i'm a coffee shop looking to hire jj's coffee, looking to hire a barista, #job open. >> #back to work mom, #summer employment. >> got it. >> #graduating from university of illinois rutgers, who knows. wherever your demographics are. >> know who to follow. if you are using twitter to hire people, what kinds of people do you want to follow? >> well, i think it really depends on the business and where you want too go to get people. at the end of the day, you want to have your post be retweeted.
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