what about influencers who get paid, does the bs button go up for that or not? gen z can identify if it s a product placement or sponsorship and ftc is cracking down on making sure that the influencers are showing that it s a sponsored post. kids can see through that. some influencers who don t have the right partnerships and try to make as money as possible will build a poor brand over the years because their fans will see that they are just selling out. but you feel like if a brand partners with the right influencer even if they are paying them that that might get through? yes. okay. 100%. okay. but a lot of brands don t know how to find the right influencers, like what pepsi did with kendall jenner and how that had a lot of controversy because it was out of the pepsi mission as well as kendall s so it just didn t work. you have to really be careful that whatever you re doing is sort of true, is authentic, i
Right? who get paid. does the bs button go up for that or no? gen-z can easily identify if it s a product placement or a sponsorship. and ftc is cracking down on making sure the influencers are showing that it s a sponsored post. and so kids obviously can see through that. some of the influencers who don t have the right partnerships and just try to make as much money as possible will build a very poor brand over the years because their fans are going to see that they re just selling out. but you feel like if a brand partners with the right influencer, even if they re paying them, that that might get through? yes. 100%. okay. but a lot of brands don t know how to find the right influencers like what pepsi did with kendall jenner and how that had a lot of controversy because it was out of the pepsi mission as well as kendall s. and so it just didn t work on both ends. so you have to really be careful that whatever you re doing is true, authentic.