Converse Embracing CX Cushioning, Upping Comfort In Brand Classics
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Rick Owens Unveils First, Historic Converse Collaboration
After building quite the shoe business, the designer is linking up with an icon. January 21 2021 9:00 AM EST
In Venice, Italy at his latest show, American designer Rick Owens has unveiled his latest collaboration. Debuted as a part of the fall 2021 men s collection, the style is a partnership with footwear icon Converse.
Owens has built quite the image for himself. The fitness fanatic has cultivated a fashion business that has come to, in part, define a sort of L.A. cool. With a penchant for the sometimes austere and at others languid, the bisexual creative has molded an entire world of his own with a cult following. A staple of community is Owens footwear: most notably in the form of a heeled boot or a high-top sneaker. The sneakers are undoubtedly one of the larger parts of the business and at one time were made as a part of a deal with Adidas until that contract ended in 2017. He s also created footwear in collaborati
Twenty twenty was the year that fashion brands really turned up the heat on the collaborative front. Every label worth its hype points was at it, from Stüssy and Gucci, who teamed up with Our Legacy and The North Face respectively, to Levi’s, who collaborated with just about everyone, from Lego and Super Mario to New Balance and Tyler, The Creator.
None, however, went as big as Converse. The Nike-owned brand not only put out some stellar shoes on its own (check out the platform-soled Run Star Hike), but also teamed up with the likes of Telfar, JW Anderson, Brain Dead, Comme des Garçons, Feng Chen Wang, Fear Of God, Ambush, Golf Le Fleur, A-Cold-Wall , Lay Zhang, Carhartt, Paria Farzaneh, Moncler and Hiroshi Fujiwara. Phew.
Converse Reveals Insane Lineup of Collaborators for 2021
Converse Reveals Insane Lineup of Collaborators for 2021
Converse is hoping to bring a playful energy to 2021 with an incredible list of collaborators. Today the brand, which was one of the most traded labels on the resell market in 2020, has announced its lineup of collaborations for the new year, one that includes some of the biggest names in fashion.
Through collaboration, Converse welcomes “new thought, new vision, new purpose, new energy and new intention,” said VP of Footwear Brandis Russell. “An important value of Converse is one that respects, honors and wants to continue to foster creativity. Inviting in the collective genius continues to breed innovation for us,” she continued. “Our brand has been a positive agitator in really critical moments in culture. Today we want to assure that our creative impulse, and that of our partners, has an intention attached to it.”
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