seems that the trump era is drawing to a close. donald trump obviously, donnie, let s start with the obvious, brand down, right? i can t think in the history of politics, culture, you know, one brand that has gone from 60 to 0 faster and in a more stunning fashion. we could probably brands have what we call brand attributes. i would give 25 brand attributes, everything from, you know, stealing the documents to him endorsing just about every losing candidate to his poll numbers to the january 6th committee possibly going to bring him up on criminal charges, to his business being found on 17 counts, on every single judgment made against him, having dinner with white supremacists and anti-semites, him showing we should throw out the constitution. it is endless. there is no brand more down in our culture. poll numbers, 25 points behind
this guy says to me, just go into five stocks. go into the monopolies microsoft, amazon, google, facebook, and what was the fifth, apple and apple. they just absolutely exploded during the pandemic. those stocks exploded. but i want to draw your attention to somebody else that is a massive brand down through all of this, and that s mark zuckerberg, who lost $100 billion of his net worth over the past year because facebook has cratered and they don t seem tuch a second act. no. facebook is down 62%. they ve lost two-thirds of the value of the company in this year, and wow. meta has been a disaster, his ai has been a disaster, and young people are not going on facebook. if you have kids at home, 14- and 15-year-olds, facebook is just not the answer for them anymore.
welcome back to a special edition of morning joe s brand up, brand down. we turn now to the newsmakers in business, sports, and entertainment. where shall we start, joe? what do you think? i m thinking biggest brand down. yeah, crypto, ftx. donny. midsummer, you know, we re looking at all the baseball games, you re seeing the logos there, going, what is that? that s big. i got people coming up to me at baseball games going, dude, you need to invest in crypto. i m, like, dude, let s look at the baseball game. i mean, this is just one of those moments, we think back to pets.com, we think back to the you know, i mean, all of the crashes, this was probably,
safe to say literally nobody would have seen this coming even ukrainians. vladimir putin, brand way down. zelenskyy, brand way up. nobody could have imagined when those tanks started rolling in and people believed the ukrainians would collapse in three, four, five days, nobody would believe that at the end of the year we would be talking and this is where the arrows would be pointing. it really unearthed and took the emperor s clothes off russia as far as not being a superpower and certainly it s a third-world country in so many ways. if they would choose sides on the beginning and said ukraine or russia, it would be a no-brainer. zelenskyy has been so pitch perfect in the way he s handled the media. this goes back to joe biden i didn t bring this up with his brand, the nato coalition he put
and yet they remain focused on microtargeting, i think the best example of this actually was in arizona, the final week of the midterm campaign out in arizona. carpi lake decided to attack mccain voters and said if you re a mccain voter, get out of here. as a former politician, you shudder. you want every vote. you want everybody on your side. and yet they keep pushing people away. yes, they do. another issue where they do that is abortion, donny. if you look at a lot of different polls across the country on to different demographics, republicans even are split on abortion and more of them are for women having the right to choose than you would expect. roe v. wade, brand up. yeah. i think this was so much more important in the last election than polls were showing. i think it was one of those gut