this, because why didn t you bring the marine home as opposed to the black lesbian, but you ve got to give it to her. she s home, thank god. another plus for biden also. brand up for biden. go back to where we started. all right. donny deutsch, thank you so much. that does it for brand up, brand down for the year. by the way, brand up, brand down, big brand up. i like it. joe, as i say all the time, it s the kids, once again. i don t know why it s scandinavians but a little scandinavian boy, bjorn and his family stopped me on the street and said thank you, mr. deutsch. i said, bjorn, this is what i would do for the people i know. willie, do me a favor and take us away here. let me know if he s wearing jeans and clogs today. a nice women s boot to go with it. okay. donny deutsch. so disturbing.
and twitter, probably the biggest business brand of the year. sam bankman-fried in a lot of legal trouble because of it. dominos continue to fall. your next brand down, elon musk and twitter. yeah. twitter this is amazing to me. the fact that what has happened, he has gone from, elon musk, his personal brand, almost this angel coming down to send us to space and bring electric cars, and his ego and vanity and megalo mein ya said i m going to get in terms of this and take over twitter, and since he s taken it over, hatch the advertisers have left, tesla has fallen into the ground. to come back and say we should allow this hate speech, allow various exploitive type things on the site is stunning. i think he s lost his mind. his brand is currently incredibly tarnished. and twitter s got to figure it out because right now this is
big stage. we haven t seen if he can take a punch, under the type of scrutiny on a national stage. right now on his year, you have to give him a major brand up, but this is still a tbd. as donald trump continues to fade, there will be increasing calls for him to jump into this race. we ll see if he does it. brands up, liz cheney for her work on the january 6th committee. yeah. you know, she s truly i think the american hero of the year as far as americans go. she lost her job. it s one thing to go out on a line and stand up and take a stand. it s another thing when you re sacrificing. this is the whole problem we see with republicans. not one of them they realize if they stand up, a lot of them lose their job and she lost her job. she will be a politician on the scene for decades to come. she could be presidential timber in the future. but i think that her brand is as strong as any political brand out there, and you ve got to give her kudos every way, shape, or form. she put on a
maverick. and also by the way, nice to see it getting real awards consideration. they used to shy away from those. it s a great popular movie. if i was running it, i old say go beyond the incredible woke stuff. taylor swift, brand up. at one point she held all of the top ten singles on the chart this year. yeah. that s never happened in the history of billboard. taylor swift is the biggest pop star in the world. there isn t a close second. and she spans generations. that s the amazing thing about her. i would go with my daughters to see taylor swift. she is a machine. she s an incredibly likable personality. since ticketmaster exploded for her new tour and closed it down saying i want to get this right, i don t want it going to the scalpers. big talent.
right to choose than you would expect. roe v. wade, brand up. yeah. i think this was so much more important than the last election than polls were showing. i think it was one of those gut issues. i think this is the tone dechness of the republican party. obviously, this is a supreme court decision sh not necessarily the party s decision, but i think that will continue to be a cause celebre for democrats. this is i think one of those things that s underneath it that just speaks volumes about going backwards versus going forward. that is a brand that as long as the republicans are stuck with the anti-roe v. wade, the rollback of roe v. wade, their brand stays tarnished. you have to interlock the two of them. while some of these things seem obvious to us now as we talk about roe v. wade, it s shocking that americans would respond as overwhelmingly as they did if you looked at polls, if you looked at where the republican party was, if you looked where swing voters were.