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Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye trackin

Paul donatoPhase one of the advertising research foundationPhase one of the attention validation initiativeAcademic advisory committeeAttention councilAttention validation measurement initiativeBrand steering committeePhase oneAdvertising research foundationLiterature reviewChief research officerAttention validation initiativeAdvisory committeeAttention measurementCreative testing