So many of the integral dishes of L.A. Thai boot noodles from Sapp, Mariscos Jalisco's tacos dorados de camarones or Langer’s hot pastrami may have come from elsewhere, but that makes sense. Most of us Angelenos come from someplace else even if we were born here.
Marketing leader for the iconic Australian retailer details the masterbrand strategy she's applying, as well as how digital is playing into building brand reach, preference and conversion
Kmart releases latest furniture products with AR and chatbot retail experience
Latest campaign is part of the retailer’s renewed brand position and strategy that launched in 2019
Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it s tapping AI and chatbot functionality to drive consumer demand.
The retailer s ambition is to continue expanding this offering and provide customers with greater access to larger format Australian designed homewares.
Following the initial launch, where styles were released as a test and learn, the range now comprises over 155 lines across furniture, bedding, rugs, nursery products, outdoor and fitness equipment. Kmart has again added an augmented reality (AR) component, allowing 48 of the products to be visualised in a customer’s home using an AR-compatible smartphone. It also has the KBot assist, a conversational artificial intelligence (AI) chat assistant that an