audiences. your article takes pains to point out that he s been a brand extension for his dad. he s been valuable on the trail, but compared to his siblings, some people diminish him. there is a killer quote in here that you have as a pull-out quote. i ve never been in a meeting where somebody said, let s check with trump junior before we make a move, said a white house official who declined to be named to comment on internal discussions. that s telling. that s right. so ivanka, his sister, who had always been sort of golden child in the business days before trump ran for office, she obviously has an really important role and her husband jared kushner has an important role in the white house. eric trump has taken the lead in running the business. that leaves don junior kind of in between. so he has taken on this role as kind of a brand extension on the campaign trail. the question is we tried to look back and say look at all these places he went, sort of stumping for his father in mo
audiences. your article takes pains to point out that he s been a brand extension for his dad. he s been valuable on the trail, but compared to his siblings, some people diminish him. there is a killer quote in here that you have as a pull-out quote. i ve never been in a meeting where somebody said, let s check with trump junior before we make a move, said a white house official who declined to be named to comment on internal discussions. that s telling. that s right. so ivanka, his sister, who had always been the golden child in the business days before trump ran for office, she obviously is a really important role and her husband jared kushner has an important role in the white house. eric trump has taken the lead in running the business. that leaves don junior kind of in between. so he has taken on this role as kind of a brand extension on the campaign trail. the question is we tried to look back and say look at all these places he went, sort of stumping for his father in montana,
heirs and graces. and of course you see every time you see the word trump on a building, it s got to be in gold. he talks about the gold plated apartment, everything. 24 karat gold everywhere. and trump equals class. he s been pushing for that forever. and now he actually has his daughter, who is the first trump to the manor born. there s a quote here. each of his wives became a trump brand. his eldest daughter, the only one to the manor born, the inheritor of the queendom is also his greatest brand extension. doesn t you see ivanka some days actively trying to distance herself from her father s most toxic tendencies, i think? in mba school when they talk about branding, they talk about how to delete a brand if there s something going on in the country and perhaps you ve got a
throw parties. we throw parties in specific genres for the audience we re trying to get. some are beer pong, some of them are golf with celebrities. our biggest one is something we call grunt fest where we have a music act-out. it s like an adult carnival. there s everything from spear throwing to bull riding and we have nascar. it s a lot of fun. how many people come to the events? the last one was about 6500 people. just think. that s got to be expensive. it is. we did about a half a million in revenue. about 150 net. they re profitable ventures. got it. so people are these are not parties that you re throwing for free. you re holding events that people are paying for. absolutely. it is a brand extension more than just a, hey guys, i m having cocktails with everyone in athens, georgia, come meet us. if we only do that with our fans, that s okay. we want to get out and touch and talk to them, hang out with
business. and you guys have started kind of an off shoot of the business you ve been running. it s a brand extension that we re putting into our business. and it is you know, it s a mixed blessing a little bit. i was a little bit concerned that it wouldn t be a good fit, right, because you really want your daughter to be happy. and i want to be happy. so you sort of step a little bit gently into that. and then make sure that there s a fit, that there s a connection, that there s something that we re going to do that really turns her on. my dad didn t even want to start to do our pod cast. first of all, i had to explain to him what a pod cast was. then i showed it to him and i said, but what would we really talk about? so we sat together on the couch for about ten minutes and talked about investing. and we went on for half an hour. and 2350i7finally he goes, we h record this. this is fantastic. so for you guys, you waded into this. so the pod cast came first. so you didn t say f