throw parties. we throw parties in specific genres for the audience we re trying to get. some are beer pong, some of them are golf with celebrities. our biggest one is something we call grunt fest where we have a music act-out. it s like an adult carnival. there s everything from spear throwing to bull riding and we have nascar. it s a lot of fun. how many people come to the events? the last one was about 6500 people. just think. that s got to be expensive. it is. we did about a half a million in revenue. about 150 net. they re profitable ventures. got it. so people are these are not parties that you re throwing for free. you re holding events that people are paying for. absolutely. it is a brand extension more than just a, hey guys, i m having cocktails with everyone in athens, georgia, come meet us. if we only do that with our fans, that s okay. we want to get out and touch and talk to them, hang out with