Called the Player Impact Program, its design is to “recognize and reward players who positively move the needle” on fan and sponsor engagement, a Tour spokesperson told Golfweek. The $40 million will be distributed among 10 players at the end of the year, with the most valuable getting $8 million.
The program began Jan. 1.
There are six criteria the players will be judged on to determine the distributions. According to Golfweek, those criteria are:
1. “Ranking on the season-ending FedEx Cup points list.”
2. “Popularity in Google search.”
3. “Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors though the minutes they are featured on broadcasts.”
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