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New Delhi [India], October 13 (ANI/BusinessWire India): Coca-Cola India has rolled out a technological product innovation - a locked Coke, which is a limited edition bottle of the beverage for the festive season. The 'locked' bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender's mobile phone. The concept is in line with Coke's recent #MilkeHiManegiDiwali campaign, which encourages consumers to meet and celebrate this Diwali in person. This is a first-of-its-kind product innovation by Coke in India. The bottle can be ordered via a microsite by filling in the gift recipient's residential address and a customized festive wish or message. The recipients will then receive the customized bottle via delivery, which will be pre-programmed to detect the presence of the sender's mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person. Ka

New delhiSukesh nayakKaushik prasadBusinesswire indiaCoca cola indiaChief creative officerOgilvy indiaNew delhi indiaCtober 13 ani businesswire india coca cola has rolled outa technological product innovationa locked cokeHich isa limited edition bottle of the beverage for festive season 39 locked is fitted witha special bluetooth enabled capHat is programmed to open only in the presence of sender 39s mobile phone concept line with coke recent milkehimanegidiwali campaignHich encourages consumers to meet and celebrate this diwali in person isa first of its kind product innovation by coke india the bottle can be ordered viaa microsite filling gift recipient 39s residential address anda customized festive wish or message recipients will then receive via deliveryHich will be pre programmed to detect the presence of sender 39s mobile phone in order for it unlocked this unique bottle acts asa symbolic reminder ofa promise made meet person kaushik prasadBrand coca colaUot we at coca cola are exhilarated to unveila first of its kind product innovation our consumers digital enablement and key pillars growth for usNd our new 39 locked bottle perfectly aligns with this strategy the unique limited edition gift that is available in india sure to inspire social connections