May 11, 2021 2:21
Communications firm Six O’Clock Advisory has revealed multiple key hires following a string of client wins as the company continues to grow.
In recent months Six O’Clock has added global financial services firm Mercer and the Australian Electoral Commission to its client roster, as well as an unnamed supermarket chain.
Following the client list growth, the firm has added Simon Watson, who joins following a stint as a media advertiser to a senior cabinet minister in the government. He’ll take on a client portfolio focused on public affairs, issues management and corporate profiling.
Watson’s previous experience includes working in the Victorian Parliament and California State Assembly.
CBA joins with Quantium to launch data insights partnership
May 11, 2021 9:29
Commonwealth Bank of Australia (CBA) has partnered with data science provider Quantium to launch Commbank iQ, a service that will combine CBA’s transaction data with Quantium’s data science and insights.
Commbank iQ will provide relevant and fast data insights for clients, and also create a suite of data-driven products to support and automate decision-making to help institutions take action on insights in a timely manner.
CBA group executive of institutional banking and markets, Andrew Hinchliff,
The new venture will start trading in the second half of 2021, and CBA group executive of institutional banking and markets, Andrew Hinchliff, said the service will assist Australian governments, businesses, investors and NGOs “predict and adapt to the changing needs and wants of their customers”.
HypeAuditor reveals partnership disclosure still low among Instagram influencers
May 11, 2021 11:26
A significant portion of Instagram influencers are still failing to disclose sponsored and partnership posts with brands, according to AI analytics platform HypeAuditor.
That’s despite the Australian Association of National Advertisers (AANA)’s latest code of ethics update in February requiring influencers to clearly disclose partnerships with #ad or #sponsored, or other clear markers.
HypeAuditor conducted an analysis of posts by Australian Instagram influencers that had brand mentions between March and April of 2021, and found that from 2,548 posts with brand mentions, 1,366 used #ad or #sponsored hashtags.
HypeAuditor CEO and co-founder, Alex Frolov, said he was surprised that only a couple of posts (Bachelor winner Anna Heinrich and influencer Rozalia) have been exposed for breaching the code since it came into effect.
Nielsen names Alicia Olson-Keating as managing director for TAM
May 11, 2021 8:23
Nielsen has announced Alicia Olsen-Keating as its Australian managing director for Television Audience Measurement (TAM).
Formerly a board member of Nmumeris, the IAB and OzTAM, Olsen-Keating has over 30 years experience in the industry across Canada and Australia.
She is replacing Caroline Atford in the role, who is departing Nielsen for personal reasons.
Alicia Olsen-Keating
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Olsen-Keating brings industry experience across strategy, research, data, analytics and insights, audience measurement and key currency rollouts, and was most recently the head of audience data and insights and the ABC.
Nielsen EVP measurement, Toni Petra, said: “We’re thrilled to welcome Alicia to Nielsen. Understanding evolving audience behaviour is complex with the number of platforms and content available to audiences.
The General Store appoints Chris Scott as ECD
May 11, 2021 12:15
Independent creative agency The General Store has announced the appointment of Chris Scott as its new executive creative director.
Scott recently worked in across Europe and in The Netherlands, where he worked with Iris Amsterdam, The Brave New Now, Ogilvy Berlin and WE ARE Pi.
He joins The General Store as its new ECD after working on an extended freelance contract at the agency.
Chris Scott with CEO Matt Newell
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Of his appointment, Scott said: “I feel most at home in tight-knit indie agencies and couldn’t resist the opportunity to head up such a multi-disciplinary team of creative talent at The G Store.