In a first such case, the US Federal Trade Commission (FTC) has approved a final consent order against supplements retailer The Bountiful Company for 'review hijacking', in which a marketer steals or repurposes reviews of another product.In .
In a first such case, the US Federal Trade Commission (FTC) has approved a final consent order against supplements retailer The Bountiful Company for review hijacking , in which a marketer steals or repurposes reviews of another product.
Amazon itself has been fighting the fake review industry in a number of ways, including through lawsuits and permanently banning brands for review fraud.
A supplement maker will pay $600,000 to settle FTC charges that it engaged in “review hijacking” of its own products on Amazon by merging its new products with ones already on the site to trick consumers into thinking that its newly introduced supplements had more product ratings and reviews,