In a first such case, the US Federal Trade Commission (FTC) has approved a final consent order against supplements retailer The Bountiful Company for 'review hijacking', in which a marketer steals or repurposes reviews of another product.In .
In a first such case, the US Federal Trade Commission (FTC) has approved a final consent order against supplements retailer The Bountiful Company for review hijacking , in which a marketer steals or repurposes reviews of another product.
Amazon itself has been fighting the fake review industry in a number of ways, including through lawsuits and permanently banning brands for review fraud.