hear negative rhetoric. rob: you have to admit, it was a rough week, fixer, attorney general, implicating him in a crime. right. rob: makes you wonder because even myself was shocked that his rating didn t go down, is his support steady, all this baked into it, nothing sticks to him, do people just come to expect from the president because he s gone through so much negative media it s hard to make impact anymore? great point, i wrote a book called branding america and donald trump, you re witnessing right now has a brand, really so many things that have happened within presidency and when he was running for office that have not stuck to him, he has strong support and i think why people are upset with twitter use but that is why he resorts to twitter yaws is because it s his audience, he has to get message out because it s negative on the