hear negative rhetoric. rob: you have to admit, it was a rough week, fixer, attorney general, implicating him in a crime. >> right. rob: makes you wonder because even myself was shocked that his rating didn't go down, is his support steady, all this baked into it, nothing sticks to him, do people just come to expect from the president because he's gone through so much negative media it's hard to make impact anymore? >> great point, i wrote a book called branding america and donald trump, you're witnessing right now has a brand, really so many things that have happened within presidency and when he was running for office that have not stuck to him, he has strong support and i think why people are upset with twitter use but that is why he resorts to twitter yaws is because it's his audience, he has to get message out because it's negative on the