All the viral affect that those plays have, but theres a huge inf infrastrushlgt play thats almost impossible to beat. This is the classic example that if someone gave you money, you would probably have to return it because its almost impossible to compete with them. To put it in perspective, you talk about 150 global fulfillment centers. Thats just building those. The land alone would take a competitor a decade. Its going to be difficult for traditional retailers to regear how theyve been distributing their products. Let alone, to tap into that what we believe 65 million prime users. One last thought is that theyre going to be adding on to their products. They now have 40 cities that are offering same hour and same day. That number will continue to increase, which is going to chippewa at traditional brick and mortar. Then theres aws. What role does that have in your call today . Thats less of the call today. Its an important part of the story because its a faster growing segment. Its