you re driving. we re not the first company to sell razors on the internet. we re not going to be the last. ultimately what dollar shave club is providing is a mixture of price, convenience and experience and fun. in order to set your strategy you really need to understand your finance shall. we invited chris meyers here. he is the co-founder of body ef tree.com, the finance and accounting processes for small businesses and start-ups. good to see you. good to see you. il think people sometimes are afraid to admit it how little they understand their numbers, right, because what the outside world feel like they understand them. i think the first thing we need to say is don t be embarrassed, just fix it. exactly. it s funny. we work with hundreds of thousands of small businesses across the country. 90% do not have organized timely