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Neiman Marcus Group Appoints New Chief Legal Officer
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Marketers Buy Tech Firms to Keep up With Ecommerce and Ad Changes
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SAN FRANCISCO, April 21, 2021 /PRNewswire/ Cresta, the Expertise AI provider to the enterprise, today announced key appointments to its Strategic Advisory Board: Chris Koehler, Chief Marketing Officer at Box; Aparna Khurjekar, Senior Vice President of Verizon Business Markets at Verizon; Bob Kupbens, Chief Product & Technology Officer at Neiman Marcus Group; Mahmoud ElAssir, Vice President, Google Cloud Customer Experience - Strategic Accounts; and Prof. Erik Brynjolfsson, the Director of the Stanford Digital Economy Lab at the Institute for Human-Centered AI. All are joining Cresta to help inform its strategy on the development of human-AI mentoring and interaction for the enterprise.
“We’re delighted to welcome pioneers from the corporate and academic worlds to Cresta. We’re pushing the boundaries of how humans and AI can work together to improve both. The experience and insights these people bring to this mission will be invaluable,” said Zayd Enam, co-founder and CEO o
The collapse in international travel, notably a lack of Chinese tourists in western capitals, cost the industry £10 billion last year and may do the same or worse this year, analysts estimate. And the glut of stock exposed by lockdown has revealed fashion’s dirty secret: it is based on overproduction, excessive resources and cheap labour.
“The situation is worse than Sars, 9/11 and the global financial crisis put together,” says John Hooks, former right-hand man to Giorgio Armani and Ralph Lauren, who is now a leading consultant to the biggest fashion brands. But the business is all about change and it’s racing to reset faster than at any time in its history. What will it look like in future?
Dive Brief:
Neiman Marcus Group is doubling down on digital with a series of C-suite changes and an $85 million supply chain investment, following its emergence from bankruptcy last year, saying Wednesday that it s grouping technology, digital products, and advanced analytics under one leader and distorting capital to these areas.
Amid the shakeup, Chief Digital Officer Katie Mullen is leaving in the summer, Neiman Marcus said in an emailed statement Thursday. Apple and eBay alum Bob Kupbens will be chief product and technology officer beginning Monday, reporting to CEO Geoffroy van Raemdonck, according to a company press release.
Kupbens will partner with Neiman Marcus Chief Customer Officer David Goubert and Chief Merchandising Officer Lana Todorovich, and Bergdorf Goodman President Darcy Penick to develop digital capabilities. Former Victoria Beckham CEO Paolo Riva will fill a new general manager, brand partnerships and merchandising role and report to Todorovich.
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