Neiman Marcus plans to spend $85 million to upgrade online shopping experience
Some of that money will be spent at its Pinnacle Park facility. The Dallas-based luxury retailer also hired two executives and says it wants to be more collaborative with brands it sells.
Neiman Marcus flagship store in downtown Dallas.(Tom Fox / Staff Photographer)
Neiman Marcus is beginning to show the “financial flexibility” it gained from a difficult bankruptcy filing last year.
The luxury retailer said Wednesday that it will spend $85 million on systems and fulfillment centers, including an investment in its Pinnacle Park distribution center in Dallas, to strengthen its online business.
Neiman Marcus Group Reshapes the Luxury Customer Experience with Advances in Digital, Merchandising, and Supply Chain through Investments and Key Hires
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DALLAS, Jan. 27, 2021 /PRNewswire/ Neiman Marcus Group ( NMG or the Company ) announces today investments in talent, merchandising, technology, and supply chain that will reshape the Neiman Marcus and Bergdorf Goodman customer experience. Neiman Marcus Group is a customer and brand relationship business, powered by a strong digital ecosystem, said Geoffroy van Raemdonck, CEO, Neiman Marcus Group. Today we are announcing additional moves to accelerate our transformation reflecting our renewed financial flexibility and desire to invest in areas that are a source of unique competitive advantage and create shareholder value.