Looking to put the skateboard on the same level “as a Dieter Rams clock” Jonathan Olivares – and other skateboarders – piece together its design history for the Design Museum in London.
As NHS Inc., the parent company of Santa Cruz Skateboards, celebrates its 50th anniversary, Wallace Baine tracked down Tony Alva to get a sense of Santa Cruz Skateboards' impact not just on Alva's career but on the skate world at large.
The story of NHS, Inc surfertoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from surfertoday.com Daily Mail and Mail on Sunday newspapers.
The story of Santa Cruz Skateboards surfertoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from surfertoday.com Daily Mail and Mail on Sunday newspapers.