That was the quandary faced a few years ago by entrepreneurs operating an insurance agency.
And, like all good entrepreneurs, they followed the money, right into a whole new business.
Dino Carbone, executive vice president for sales and marketing at SmartPay Solutions LLC, tells the story of the firm’s inception with reverence.
Those were the days.
He and his partners had set out to make it easier for clients to pay their insurance bills. Their pay-as-you-go software was a hit. Soon, clients wanted to buy the software as well as the insurance.
The partners hung a “for sale” sign on the agency and set up shop in the emerging field of insurtech.
What happens when the enhancement is in more demand than the original product?
That was the quandary faced a few years ago by entrepreneurs operating an insurance agency.
And, like all good entrepreneurs, they followed the money, right into a whole new business.
Dino Carbone, executive vice president for sales and marketing at SmartPay Solutions LLC, tells the story of the firm’s inception with reverence.
Those were the days.