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Ford Blue Advantage Used Car Platform Goes Live

Ford Blue Advantage Used Car Platform Goes Live Photo: Ford During February’s NADA Show, Ford Motor Company launched its online portal for used car sales. Ford Blue Advantage is now live, offering shoppers a more comprehensive platform for perusing pre-owned vehicles offered through local Ford dealers. “We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever,” said Andrew Frick, vice president, U.S. marketing. “Providing a great digital experience is paramount today, but we know customers still want to touch, smell, and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both.”

Ford launches new digital marketplace for used vehicles

FAIRFIELD-SUISUN, CALIFORNIA Ford, in collaboration with its dealers, launched a used-vehicle digital marketplace called Ford Blue Advantage. (Ford Motor Company/TNS) Ford launches new digital marketplace for used vehicles Ford Motor Co. has launched Ford Blue Advantage, a new digital marketplace that will allow its dealers to list and sell certified used vehicles on a single platform a response to customers looking for a digital shopping experience and an attempt to reclaim market share from upstart digital retailers that have eaten into dealers’ slice of the used-car pie. The website, FordBlueAdvantage.com, allows shoppers to filter for features they are looking for in a vehicle, as well as by options such as home delivery, at-home test driving and video walk-arounds. And in response to feedback from customers about price transparency, the site’s listings include dealer-guaranteed selling prices.

Ford Joins Other Car Makers To Go Head To Head With Third-party On-line Used Car Disrupters (Carmax, Vroom, Carvana and Others)

Ford Joins Other Car Makers To Go Head To Head With Third-party On-line Used Car Disrupters (Carmax, Vroom, Carvana and Others) - Offers Shoppers Online Used Car Marketplace Option TACH s Take: Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford s market power and data know how offered it the ability to become THE honest and unquestionable used car valuation authority.but no! When buying a used car or trading for a new one.it s still Buyer Beware. So instead of becoming THE Honest Alternative to the traditional screw the buyer used car dealer tools,

How Ford Is Tapping Into the Accelerating Digital Auto Marketplace

Lincoln, Lexus, And Mercedes Lead The Way In Sales Satisfaction

The luxury brand average score was 816, with Genesis coming in last (773) - that s hardly what the Korean automaker would want to hear in a year that saw the reveal of key products like the GV70 SUV. Interestingly, Tesla was rated for the first time at 804, but the EV automaker s score comes with an asterisk because it does not allow J.D. Power to survey owners in 15 required states. Tesla s score is based on surveys from 35 other states. Mass-market brands saw Mini come out on top with a score of 824, followed by GMC (804), Buick (803), and Ford (798); next year, Ford will launch its Blue Advantage platform to make buying a used Ford even easier.

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