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Few social media influencers are charging money for amplifying SOS calls for blood plasma on platforms such as Facebook, Twitter and Instagram. This comes at a time when Covid-19 related supplies oxygen, blood plasma, medicines– are in short supply, and citizens in need have been taking to social media looking for a solution.
Many of such influencers are associated with The Indian Influencer Network (IIN), a platform of 15,000 influencers spanning across over 65 cities. The IIN has been approaching brands/startups to partner in a campaign for helping citizens find plasma donors.
In the campaign, brands and startups have to integrate an IIN-provided plasma portal on their websites. For a fee, influencers will promote this portal through their social media handles, and when requests for blood plasma pour in, the influencers will also amplify these SOS requests. IIN has also partnered with an NGO, which facilitates communication between donors and recipients. To be pa
Updated:
May 06, 2021 15:13 IST
Having trouble finding vaccination centres on CoWIN or Aarogya Setu? These vaccine hacks, started by technologists across the country, are being lapped up by the public and understandably so
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Having trouble finding vaccination centres on CoWIN or Aarogya Setu? These vaccine hacks, started by technologists across the country, are being lapped up by the public and understandably so
This time last year, India was queuing outside supermarkets and banks. Now the queues have also moved to the digital space, as the vaccination drive for all adults has opened up across the country. It has not been easy; the wait has been riddled with anxiety owing to vaccine shortages.
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Indians are taking to social media to beg for hospital beds, oxygen and medicine for sick relatives as hospitals buckle under a coronavirus surge.
The country has now registered more than 15.6 million coronavirus cases and 181,000 deaths. After strict lockdowns brought the spread of the pandemic under control, cases began to rise again in March, topping over 250,000 new cases daily this week.
As authorities and hospitals struggle to deal with the deluge of new patients every day, families are making frantic appeals on Instagram, Twitter, Facebook, WhatsApp and even dating app Tinder to amplify their pleas for plasma donors, medicines, hospital beds and oxygen.