weekend. 2 million a day. those are great numbers 16781% of the country has been fully vaccinated, a weekend have have now cnn reporting releasing right now. the biden administration launching a $250 million media blintze targeting the vaccine. what s the goal? the concern? that s coming up. health experts warn complacency could trigger another deadly surge. they don t want to see any more scenes like thissing large crowds hitting miami beach, masksless in the streets, other places as well. for more details, let s bring in cnn s medical correspondent elizabeth cohen. good morning. good morning. this is a large campaign. a quarter of a billion dollars. let s take a look at where that money is going to go. it s go doing go largely to tv, radio, billboard print, and digital ads. there will be a podcast by a well-known figure. we don t know who that is. while it will talk about social distancing and staying away from crowds, it will focus on vaccination and they re going to p
at, as they ramp up supply, as the johnson&johnson vaccine comes online, we are trying to achieve that herd immunity for the country that will get us back to normal. so they have to reach people that have been reluctant of going in the direction of getting a shot in the arm. that includes some republicans. president trump was skeptical of some of the science during 2020 and so some republicans are distrustful of what the biden administration is pushing on vaccine. they want to try to overcome that. there has been concern about some in non-white communities that have, are mindful of the history of abusive medical research involving non-whites in the united states. so they re trying to make sure that those people feel comfortable as well. so it s really across the board trying to ramp this up. they are tailoring different messages for those different constituencies. john, you have a sense, if there is one particular area, though, in terms of that hesitancy they are most conce