creation of a recent soda flavor for dr. pepper. he had 61 different formulas and then came up with a very perfect formula that was guaranteed to be a hit. and explained to me, it s not just a straight line on the graph. there is a limit to our liking for sugar. it s a bell-shaped curve. and the phrase that he used and helped coin is called the bliss point. it s at the top of that curve. not too little, not too much. the perfect amound will send us over the moon. so the bliss point, if you get there, you think it s a natural thing, but it s really been scientifically established that they can find that point. you just find yourself eating and eating and eating. absolutely. fir kids, their bliss point, their liking of sugar is even higher than adulgts.
and salty snacks tend to be a bit saltier and even a bit sweeter for hispanics. why, studies show they like a lot of salt? yes, their bliss point is higher. likewise, they ve known this. well, i think your book is an eye opener. mie equal mosichael moss, the bk is salt, sugar, fat. i really thank you for this book and for your time. i m glad we had this conversation 150 pounds later. i m half the guy you knew, but i m twice more trouble. and you look fabulous. thank you. greet book. look out, wall street. here comes elizabeth warren. and she woent let you hide your dirty laundry.