creation of a recent soda flavor for dr. pepper. he had 61 different formulas and then came up with a very perfect formula that was guaranteed to be a hit. and explained to me, it s not just a straight line on the graph. there is a limit to our liking for sugar. it s a bell-shaped curve. and the phrase that he used and helped coin is called the bliss point. it s at the top of that curve. not too little, not too much. the perfect amound will send us over the moon. so the bliss point, if you get there, you think it s a natural thing, but it s really been scientifically established that they can find that point. you just find yourself eating and eating and eating. absolutely. fir kids, their bliss point, their liking of sugar is even higher than adulgts.