New Zealand urges people to ditch influencer-style tourism photos
Published
image captionRoy s Peak is a popular tourist spot in New Zealand
New Zealand s tourism agency has called on people to stop taking influencer-inspired photos at tourist hotspots, in favour of more original ideas.
A tongue-in-cheek video says the country is clamping down on travellers under the social influence .
The campaign urges people to avoid clichéd poses like the hot tub backshot and the summit spreadeagle .
Officials say they launched the campaign after repeatedly seeing the same pictures and poses. There are so many incredible things to do in New Zealand, beyond the social trends, Bjoern Spreitzer, Tourism NZ domestic manager, told local news site Stuff.
Wednesday, 27 January 2021, 6:01 am
26 January 2020, Auckland: 100% Pure New
Zealand has launched a new social
advocacy campaign to encourage Kiwis to do – and share
– something new while travelling around New Zealand this
summer.
In the campaign, comedian Tom Sainsbury leads
a fictional “Social Observation Squad” on a mission to
get Kiwis sharing creative snaps of their domestic travels
via #DoSomethingNewNZ, rather than copying often-replicated
social media trends.
Among the popular “hot dog
legs”, “hot tub back shot” or “follow me” shots,
one of the key examples included is what Sainsbury calls the
“Summit Spreadeagle”. This pose is frequently spotted on
mountaintops across New Zealand like Roys Peak in Wānaka,
Press Release – 100 Percent Pure New Zealand
26 January 2020, Auckland: 100% Pure New Zealand has launched a new social advocacy campaign to encourage Kiwis to do – and share – something new while travelling around New Zealand this summer.
In the campaign, comedian Tom Sainsbury leads a fictional “Social Observation Squad” on a mission to get Kiwis sharing creative snaps of their domestic travels via #DoSomethingNewNZ, rather than copying often-replicated social media trends.
Among the popular “hot dog legs”, “hot tub back shot” or “follow me” shots, one of the key examples included is what Sainsbury calls the “Summit Spreadeagle”. This pose is frequently spotted on mountaintops across New Zealand like Roys Peak in Wānaka, or neighbouring Coromandel Peak where the video was filmed. There are nearly 70,000 photos on Instagram under #RoysPeak, many with the iconic raised hands pose.