New Zealand seeks to stamp out influencer clichés

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New Zealand seeks to stamp out influencer clichés
© Getty Images
Roy's Peak is a popular tourist spot in New Zealand
New Zealand's tourism agency has called on people to stop taking influencer-inspired photos at tourist hotspots, in favour of more original ideas.
A tongue-in-cheek video says the country is clamping down on travellers under the "social influence".
The campaign urges people to avoid clichéd poses like the "hot tub backshot" and the "summit spreadeagle".
Officials say they launched the campaign after repeatedly seeing the same pictures and poses.
"There are so many incredible things to do in New Zealand, beyond the social trends," Bjoern Spreitzer, Tourism NZ domestic manager, told local news site Stuff.

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