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Photo: 123rf Plans to extend its marketing role were mooted in late 2019, but they were forced to become a reality when the stream of international visitors was cut off due to the pandemic. TNZ s most notable campaign launched in May last year, urging people to Do Something New, New Zealand. TNZ domestic general manager Bjoern Spreitzer said it was one of the biggest campaigns TNZ had ever run. It s as big as what we would deploy into one of our biggest markets like Australia. There have been eight other domestic campaigns since then. Research out of TNZ shows New Zealanders have spent an extra $1.1 billion on domestic travel compared to pre-Covid levels, reaching $8.37b.

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