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Using Cannes Lions as a barometer, digital-first campaigns are on the shallow side despite the rising depth of digital ad spending.

Uttar pradeshUnited kingdomGeorge kovoorLeo burnett airtelRamanuj shastryLr aalap desaiDentsu webchutneyShah rukh khanAalap desaiAjay mehtaBritish museumCannes lions international festival of creativityUsing cannes lionsCannes lions international festivalGrand prixCreative effectiveness