Recognized every year on May 4, National Bird Day is an annual holiday that s celebrated across the country by studying birds and learning about their unique behaviors, social interactions and varied diets. Joining in the celebration, Trend sat down with Susan Vandergriff, founder and CEO of The Happy Birdwatcher Company. After participating in The Company Lab s (CO.LAB) Lifestyle & Consumer Goods Accelerator – a 12-week program for startups bringing quality products and innovation to the food and beverage and outdoors industries – Vandergriff s company is experiencing impressive growth. Here Vandergriff tells us more about her interesting and exciting concept for launching her own small business.