Birds Eye Launching New Campaign With Team GB
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Green Cuisine packs will sport a new union flag look and will carry the Team GB logo
Birds Eye has teamed up with the British Olympic Association ahead of this summer’s delayed Tokyo Olympics.
The frozen giant’s Green Cuisine brand will become the official plant-based supporter of Team GB, in a move that will see packs sport a new union flag look from the start of July ahead of the Games, which begin on 23 July.
Alongside the packaging redesign, the Nomad Foods-owned brand is set to publicise the tie-in with the addition of a tag to the end of TV adverts it is currently running as part of a wider campaign. The partnership will also see it run in-store activations, on-pack promotions and social media activity with Team GB athletes.