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BikeBiz catches up with Kirsty Woodcock, head of marketing, Specialized UK, winner of Bike Brand of the Year at the 2020 BikeBiz Awards
The past year has presented some challenges for the cycling industry – how did Specialized adapt to the changes?
Delivering for our riders and retail partners has been a constant focus for the entire global business. The phenomenal increase in demand has been incredible to see, but the level of this demand took the industry by surprise.
To allow for an increase in production, we’ve invested with our manufacturing partners to increase capacity. Shipping and logistics remain a challenge across many industries, but we’re adapting wherever possible to find solutions and get products to the UK.