Online sellers, major brands and ecommerce platforms are gearing up for robust sales through the festive season, as the online shopping ecosystem shakes off a relatively muted first half of the year, industry executives said.
Sales in terms of gross merchandise value are likely to be between $9.7 billion and $11 billion this festive season, rising roughly 15-16% from a year earlier, according to data. Companies are betting on premiumisation and non-urban markets.
Sales in terms of gross merchandise value are likely to be between $9.7 billion and $11 billion this festive season, rising roughly 15-16% from a year earlier, according to data. Companies are betting on premiumisation and non-urban markets.
Flipkart, India s largest homegrown e-commerce marketplace, is gearing up for its highly anticipated annual flagship event, The Big Billion Days (TBBD), which runs from October 8th to October 15th. Here s