Article by Social Share
The new theme of the Barbados Tourism Marketing Inc. (BTMI) which was launched to the world last week is now under more scrutiny.
BTMI chairman Roseanne Myers told the
DAILY NATION yesterday that certain information had come to their attention since the launch of the country’s new
Little Island, Big Barbados theme, indicating it was a virtual carbon copy to that of a number of other tourist-island destinations across the world and inclusive of the Eastern Caribbean.
“I have seen this and am doing an internal review so we can get the full details and history to be able to respond. An internal discussion has commenced, and further comment will be made thereafter,” Myers said, after a collage of pictures displaying the many other destinations using the Little Island theme started making the rounds on social media.
Barbados Today May 24, 2021
The Democratic Labour Party (DLP) Monday charged that the island’s tourism officials spent thousands on the new tourism theme:
Little Island, Big Barbados saying it has already been used by several countries. The DLP charges that it is a significant blunder and taxpayers deserve a return of the substantial funds spent on the initiative.
Below is the full DLP statement:
Give us back our money
Barbados taxpayers were appalled to learn last week that this country paid approximately three-quarters of a million dollars for a tourism promotion tag line that other countries already use.
It is alleged that we forked out approximately US $375,000 (BDS$750,000) for the tag line “Little Island, Big Barbados”.
Social Share
Minister of Tourism Senator Lisa Cummins has spoken out in defence of the new Barbados slogan Little Island, Big Barbados.
The Barbados Tourism Marketing Inc. (BTMI) revealed the slogan as part of a rebranding and marketing strategy to present a refreshed image of Barbados as a destination with a wide range of offerings to the visitor, during a virtual ceremony to relaunch Barbados’ tourism product.
Features such as adventure, flavour, personality and legacy were highlighted as areas that Barbados was “big on” and marketing manager at the BTMI, Tenisha Holder, said the intention was to showcase a lot more of what Barbados had to offer than what was customarily highlighted.
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