Globally recognized streetwear imprint KITH has linked up with
Nike and the New York Knicks to unveil a multi-dimensional apparel and footwear collection. Hot off the heels of revealing a Christmas-themed capsule made alongside ever-popular cereal brand Lucky Charms, Ronnie Fieg and his crew pivot their focus towards the basketball world just days before the commencement of the 2020-2021 NBA season.
For the campaign, the three parties appropriately enlisted Juelz Santana, Jim Jones and Cam’ron three iconic members of the Harlem-based hip hop group Dipset to model the off-court pieces and spit a verse (shown below) at center floor of Madison Square Garden. Navy, white and orange signature colors of the NBA franchise that calls “The Mecca” home serve as the foundation for the collection as they apply to an array of hoodies, sweatpants, tees and crewneck sweaters. Hoodies and sweatpants are each treated with all-over Nike checks, while the rest of the tops feature KITH