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Starbucks cups: Will customers go along with overhaul?

Getting rid of the Starbucks disposable cups is part of the company's goals to cut waste, water use and carbon emissions in half by 2030.

United statesSan franciscoSan diegoBethany pattonErin simonTyler eglenJane tsilasMichael koboriLos angelesIrene linayao putmanJon solorzanoStarbuck seattleKyle walkerManuel valdesPeter prengamanArizona state university starbucks

Starbucks explores replacing its iconic cup with sustainable alternatives

In the name of the environment and sustainability, the Starbucks disposable cup may be on its way to extinction.

San diegoUnited statesSan franciscoKyle walkerJon solorzanoJane tsilasBethany pattonRossd franklinStarbuck seattleTyler eglenMichael koboriLos angelesIrene linayao putmanErin simonArizona state universityTryer center

Starbucks wants to overhaul its iconic cup Will customers go along?

The Starbucks disposable cup may be on its way to extinction thanks to an unlikely force: Starbucks itself.

San franciscoUnited statesSan diegoJon solorzanoStarbuck seattleErin simonJane tsilasLos angelesTyler eglenMichael koboriKyle walkerIrene linayao putmanBethany pattonArizona state universityTryer centerWorld wildlife fund

Starbucks Wants to Overhaul Its Cup in Sustainability Move

In an era where concern for sustainability can be good business, the Starbucks disposable cup may be on its way to extinction.

United statesSan franciscoSan diegoIrene linayao putmanErin simonStarbuck seattleTyler eglenBethany pattonKyle walkerJon solorzanoJane tsilasLos angelesMichael koboriArizona state universityLiving labWorld wildlife fund

Starbucks proposes eco-friendly cup redesign: will loyal customers raise their glasses?

Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds,

United statesSan franciscoSan diegoBethany pattonTyler eglenJon solorzanoIrene linayao putmanKyle walkerLos angelesStarbuck seattleErin simonMichael koboriJane tsilasTryer centerWorld wildlife fundLiving lab

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