Hard-seltzer sales are surging Here are the 3 most popular brands and 2 newcomers hoping to chip away at their dominance msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
On May 12, Insider spoke with three leading fitness CEOs on what the future of fitness will look like heading into the rest of 2021 and beyond.
You can watch the full video here.
2020 was a transformational year for the fitness industry.
With gyms and fitness studios temporarily shuttered to prevent the spread of the coronavirus, Americans sought out alternative ways to workout from home. As the pandemic waged on, connected at-home fitness products flew off shelves and consumers flocked to digital subscription exercise programs in droves.
Listen • 3:34
NPR s Noel King talks to reporter Bethany Biron of Insider about Peloton recalling treadmills after customers reported more than 70 safety incidents including the death of a child.
Newsletter
Loading
Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy.
And, if you got this email forwarded, sign up for your own here. FILE PHOTO: A photo illustration shows a Yahoo logo on smartphone in front of a displayed cyber code and keyboard Reuters
Verizon s privacy problem
Privacy concerns are casting a big shadow over the ad world. It s top of mind for every advertiser with Apple now limiting access to user data. It s one of the big presenter buzzwords at this week s IAB NewFronts, digital media s big annual showcase.
The pandemic radically changed the way Americans workout, creating an at-home fitness boom that paved the way for meteoric growth within the virtual fitness market. With gyms and studios temporarily shuttered in 2020, individuals forged new routines from the safety and comfort of their own homes with the help of a rapidly growing assortment of connected equipment and digitally streaming classes.
According to the advisory firm Lincoln International, the global digital fitness market ballooned to $27.4 billion in 2020, up 32.6% from $6.7 billion in 2017. While this growth was led by major players like Peloton, Mirror, and Apple Fitness, it also included a number of emerging companies bringing new high-tech equipment to the scene and diversifying the market.