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How Heyday is using $20 million to expand its national footprint

Heyday Heyday just secured a $20 million round of funding to help expand its national footprint.  The skincare startup plans to open a series of franchise locations around the country.  Today Heyday operates ten locations in New York, Los Angeles, and Philadelphia.  Fresh off securing a $20 million round of funding, skincare startup Heyday is ready to bring facials to the masses.  According to Heyday CEO and co-founder Adam Ross, the company plans to use the cash infusion part of a deal led by the private equity firm, Level 5 Capital Partners  to fund a series of franchise locations around the country. Heyday currently operates ten locations in New York, Los Angeles, and Philadelphia, all designed to free the facial from the spa, Ross told Insider. 

Cheaper Peloton treadmill: New Peloton Tread coming to US, $2,495

American Eagle s social media, supply chain help amid pandemic

Courtesy of AEO Inc. American Eagle Outfitters has fared relatively well during the pandemic.  Aerie has fueled a lot of the success with its comfortable clothes and positive brand message.  The company has made some key changes to its supply chain, too, and it s evaluating its store fleet. The past year has been a tough one for the apparel industry, but American Eagle Outfitters Inc. is standing out from the pack.  As the COVID-19 pandemic has upended the retail industry and sent more shoppers online, American Eagle Outfitters has leaned into its social media savvy and strong brand messaging, accelerated its plans to speed up its supply chain, and reevaluated its store base.

UK-based Sweaty Betty vies for larger piece of US athleisure market

Sweaty Betty UK-based Sweaty Betty s international markets are growing quickly, especially the US. It has found particular success in e-commerce and retail partnerships with brands like Nordstrom.  By the end of 2020, Sweaty Betty s total revenue reached $175 million, up a whopping 60% from 2019. Sweaty Betty, the buzzy UK-based athletic wear company, has its sights set on international expansion with a particular eye on the US, the brand s fastest-growing market.  According to CEO Julia Straus, Sweaty Betty has invested heavily in recent years to reach US consumers through channels like e-commerce and strategic retail partnerships with major brands like Nordstrom. As a result, when the pandemic hit prompting skyrocketing demand for athleisure the company was primed for discoverability. 

ClassPass debuts vaccination finder as it evolves into lifestyle brand

ClassPass ClassPass is launching a vaccination finder to help users find openings and book appointments.  The effort marks the company s latest push to move beyond just fitness programming and into health and wellness.  As we ve gone from being fitness exclusive to being much more agnostic, it s allowed us to much more easily add things like vaccine centers, a ClassPass exec told Insider.  ClassPass is raising its hand to help get Americans vaccinated. The subscription platform best known for connecting members to group exercise classes like yoga and pilates across its 30,000 participating fitness studios launched a vaccination finder tool on Wednesday that uses aggregated, real-time data from official immunization centers to help users sign up for shots.

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