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Big Tech television ads paint a rosy picture of a problematic industry

By Kerry Flynn, CNN Business Facebook launched a television ad series recently that does not showcase any product for sale or new feature on its platforms.

Big Tech television ads paint a rosy picture of a problematic industry

Big Tech television ads paint a rosy picture of a problematic industry
ktvz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ktvz.com Daily Mail and Mail on Sunday newspapers.

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Share this article Share this article RESTON, Va., April 7, 2021 /PRNewswire/  Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that a Syracuse University research paper analyzing audience retention, powered by insights from Comscore, won first place in the Open Paper Competition for the Broadcast Education Association (BEA) Research Division. The paper, entitled Developing an Ad Viewing Retention Model for TV Comedy Through Machine Learning, presents a model that can potentially be used to predict audience retention at various levels of ad pod saturation, thus allowing networks to curate commercial breaks to optimize the viewer experience.

Asnuntuck Earns 2021-2022 Military Friendly® School Designation

Asnuntuck Earns 2021-2022 Military Friendly® School Designation
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