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RESTON, Va., April 7, 2021 /PRNewswire/ Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that a Syracuse University research paper analyzing audience retention, powered by insights from Comscore, won first place in the Open Paper Competition for the Broadcast Education Association (BEA) Research Division.
The paper, entitled Developing an Ad Viewing Retention Model for TV Comedy Through Machine Learning, presents a model that can potentially be used to predict audience retention at various levels of ad pod saturation, thus allowing networks to curate commercial breaks to optimize the viewer experience.