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The BookTokkers who made reading cool again! These social media stars can make or break a new title - and owners of famous Notting Hill Bookshop say sales have doubled thanks to their influence

With over 167 billion views on TikTok, reviews and recommendations in the global BookTok community have inspired Gen Zs to ditch their screens in favour of a good old-fashioned book.

How TikTok is inspiring renewed interest in reading

The owners of the iconic Notting Hill Bookshop have credited TikTok with a rise in Gen Z customers buying books and a renewed interest in reading.

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