Every Girl Deserves To Shine is a campaign to support transgender girls around the globe and is the principle that guides RUBIES, a form-fitting clothing line for trans girls and gender nonbinary kids founded by a dad and daughter in Toronto, Canada.
When Ruby Alexander was 11 years old, she decided she wanted to wear a bikini, like her friends did. No more baggy board shorts! After an extensive search, her father, tech entrepreneur Jamie Alexander, realized there weren t any suitable bikini bottoms for his daughter, nor for other transgender and gender-nonconforming kids.
So he set out to make them, founding the RUBIES swimwear line in 2019. Since then, the company has sold over 1,000 black and pink shaping bikini bottoms in more than 20 countries worldwide.
Ruby Alexander enjoys the RUBIES swimwear her dad created.
“Every Girl Deserves To Shine” is a campaign to support transgender girls and is the principle that guides RUBIES, a form-fitting clothing line for trans girls and gender non-binary kids founded by a Canadian father-daughter duo in Toronto.
When Ruby Alexander was 11 years old, she decided she wanted to wear a bikini, just like her friends. No more baggy board shorts! After an extensive search, her father, tech entrepreneur Jamie Alexander, realized there really weren’t any suitable bikini bottoms for his daughter, nor for other transgender and gender non-binary youngsters.