Ruby Alexander enjoys the RUBIES swimwear her dad created.
“Every Girl Deserves To Shine” is a campaign to support transgender girls and is the principle that guides RUBIES, a form-fitting clothing line for trans girls and gender non-binary kids founded by a Canadian father-daughter duo in Toronto.
When Ruby Alexander was 11 years old, she decided she wanted to wear a bikini, just like her friends. No more baggy board shorts! After an extensive search, her father, tech entrepreneur Jamie Alexander, realized there really weren’t any suitable bikini bottoms for his daughter, nor for other transgender and gender non-binary youngsters.